Candidate Services

Email Fundraising

Multiply your visibility and grow your campaign budget with Targeted Email Fundraising. Our team will develop your customized audience & integrate new contacts you meet on the campaign trail. We handle the content and send for the emails – as well as all compliance reporting – for hassle-free outreach.

All Targeted Email Fundraising clients begin with customized Initial Research to develop their own targeted list of prospective donors and voters. The list is cultivated based on the the client needs. You can add as many of your own audience members as you would like, up to the maximum audience size.

Over one-fourth (26%) of donors say that email is the tool that most inspires them to give and nearly 70% of email fundraising groups say that they met or exceeded their fundraising goal.**

** Global Trends in Giving Report & Nonprofit Tech for Good Report

How It Works

Audience Research

We work with you to determine your ideal audience – usually a blend of potential donors, voters in your district, and people you are already connected to in some way. Then we target and conduct research to build the audience you want to reach.

Email Campaign Design

We will work with you and your team to create a customized design for your emails which looks great on both desktop and mobile devices. Then we will help to build a calendar of key dates to start building content that meets the needs of your campaign.

Content Approval & Sending

Each week you’ll receive a new set of emails to review. If we got it right the first time, great! If you have changes, we’ll take care of all of the adjustments. Review and approve emails on the go and we handle the rest of the sending process.

Reports and Adjustments

You will receive regular updates on how your email campaigns are performing, along with recommendations for adjustments to the strategy as they are needed. Your email fundraising efforts can grow as you are ready. Let us know when you want us to research a larger audience and you can scale up at any time.

‘The Fearless Vote store services helped me grow my campaign’s awareness and simultaneously generate critical funding for my campaign.”

– Kris F.

“I love being able to direct my followers to the store to show their support while I am out on the campaign trail!”

– Rod J.

“Alleviating the up front costs of campaign gear with the my Fearless Vote store gave me time to focus on other agenda items.”

– Tatiana F.



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This site is brought to you in part by Shawna Presley Vercher, The Political Fixer.

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