Mission & Values

There is no mission more critical at this moment than protecting our Democracy.

The Bad News

Voting Rights Are Under Attack

Americans Who Live In States With Reduced Access to Voting

States Made Voting More Difficult Since 2020

The Good News

Voters Are Not Giving Up


Eligible Voters Who Participated in the 2020 Election


Eligible Voters Who Voted In At Least One Election 2018-2022

The Fearless Vote Mission

If our vote did not matter, they would not be working so hard to take it away from us.

The Fearless Vote initiative works to Engage, Educate, and Inspire people to get more involved in voting and in politics by:

  • Helping people to navigate through misleading media and intimidating rhetoric so that they participate in the process.
  • Fighting against gerrymandering, combatting voter suppression laws, and replacing people in office who intentionally make it more difficult to exercise our right to vote.
  • Making sure good people have a better opportunity to be elected, even if they do not yet have as much political experience or funding as their opponents.
  • Amplifying and helping to fund the amazing work that is already being done by other organizations and advocates in communities across the country.

Voter Engagement

To continue to engage voters for participation, we must restore and then maintain a pride in the American vote, regardless of which people or issues are on the ballot.

This includes dispelling myths about election security, showcasing peers and influencers participating in democracy in an approachable manner, and sharing positive stories of voter participation.

Voter Education

We provide resources, data, and context to discussions about critical issues, current events, voter accessibility, and pending legislation.

We must eliminate false narratives of fear and hopelessness. We combat that negative narrative with humanizing stories which center on voting as an inclusive and positive activity.

Voter Inspiration

For meaningful change to occur, we must call on people to take action in addition to asking for them to vote.

This includes asking people to share truthful information online, encouraging them to ask questions about confusing topics, asking citizens to vote “down the ballot” for local races, and providing resources for voters to register and update their information.

If we want democracy to flourish, we will have to fight for it. We’ll have to nurture it. And we will have to demonstrate its value, again and again, in improving the lives of ordinary people.

That includes looking at the shortcomings of our own democracies—not the ideal, but the reality of our own democracies. From advocating for increased abortion access to protecting LGBTQ+ rights to tackling gun violence and so much more, we have a lot of work to do. Only then will we be able to tell a better story of what democracy can be, and must be, in this rapidly changing world.

President Barack Obama

Our Shared Values

We can differ on how we believe issues should be approached, but in order to make a positive impact we have to agree to protect and preserve shared common values as we discuss those differences.

In other words, we can have productive conversations on the best way to feed hungry children. We cannot move forward in our conversation if one side believes that children who don’t look like their own should starve.

It is healthy to disagree about how to approach some of our most complex problems. It should not be acceptable to elect leaders who don’t believe that it is their job to find solutions at all. These used to be a nearly universal priority of empathy and common good that most people agreed to live by in our society. Now, it’s become stylish for certain public figures to boast about their disruption, dysfunction, and cruelty. That’s why ALL of our clients and candidates must sign a Values Pledge prior to becoming a part of the Fearless Vote initiative.

These values are not designed to be comprehensive and they certainly are not presented in any sort of priority order. We simply believe that if prospective elected officials and community leaders cannot agree on the following simple statements, we certainly do not want to play a role in helping to amplify them.

I believe that President Joe Biden won the 2020 election, both in the popular vote and in the electoral college.
I believe that LGTBQ+ identities are valid and the rights of LGBTQ+ people should be protected, including but not limited to the right to marry, the right to self-determination, the right to grow up free from discrimination, and the right to exist without vilification or prejudice by our education, healthcare, and government systems.
I believe that all people deserve an opportunity to work in a safe environment where they are treated fairly and paid a living wage.
I believe that women should have the right to make decisions about their bodies, their health, and their reproduction without government interference.
I believe that our government has the responsibility to help protect Americans from gun violence.
I believe that elected leaders have the responsibility to make progress towards a safer and more inclusive society that benefits ALL people, including people of all faiths and religions, people of all racial and ethnic backgrounds, people of all gender and sexuality, and people who are differently abled.
I believe that people should not be incarcerated for profit.

I believe that human actions have caused and continue to cause harmful climate change that will have a devastating impact on our country and planet if not addressed.

I believe that Black lives matter, period.
I believe that all people deserve a life of dignity, care, and respect including – but not limited to – immigrants, senior citizens, the working class, the unhoused, people in poverty, the incarcerated, and marginalized individuals.