Our Work
Increasing Political Impact
Democracy Legacy utilizes a multi-tiered approach to advance legislation & policy related to voter education.
Build effective intersectional MESSAGING campaigns to positively brand the values we support.
Create MEDIA which portrays our issues in a way that is relatable and connects to the audience.
Successfully SHAPE THE CONVERSATION of existing media to steer public opinion and win hearts and minds of voters.
Leverage DATA to identify and communicate with key voters in an individualized and evolving manner using online and traditional channels.
Building a Solid Infrastructure
The Foundation of Our Strategic Plan
CONSISTENCY
Eliminate the stuttering “start and stop” of activism by providing focused tasks and consistent communication (instead of right before an “important” election happens).
DATA
Create a more comprehensive database of donors and voters that factors in their core issues, what motivates their support and what other groups they may be influenced by.
CUSTOMIZATION
Build individualized plans to connect various communities and groups of people to inform how things work, their place in the system and how they can influence specific policies.
TECHNOLOGY
Fully leverage new technology, including online and social tools, to running campaigns that are more effective and nimble.
EVOLUTION & GROWTH
Reduce the dependence on expensive third-party tools, data that is “dirty” or compromised during hectic election seasons and information that comes from a slanted perspective.